Industry

Banking

Client

Booking Corp.

Fintech Dello Banking App - New Way to Empower Life

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Revolutionizing Banking: Enhancing User Experience with the Dello Fintech Banking

In an era where seamless digital experiences define user expectations, the Dello Fintech Banking App emerges as a beacon of innovation in the financial technology landscape. This case study delves into the user experience (UX) design journey undertaken to transform conventional banking interactions into intuitive, efficient, and user-centric experiences. As traditional banking institutions grapple with the evolving demands of a digital-savvy clientele, Dello steps forward with a visionary approach to redefine how users engage with their financial resources. The intersection of cutting-edge technology, user-centered design principles.

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Elevating Financial Experiences: Dello Fintech Banking App's Impact and Future Endeavors

As the financial technology sector continues to evolve, the Dello team remains committed to ongoing improvements and innovations. Learn about the future roadmap of the app, exploring upcoming features, integrations, and strategies to stay at the forefront of user-centric fintech solutions. The Dello Fintech Banking App serves not only as a testament to the power of thoughtful UX design but also as a harbinger of what the future holds for seamless, secure, and enjoyable financial interactions.

AI finds you.
Your buyers choose you.

I help B2B companies control how AI describes them to buyers
so they get recommended more often.

The problem

94% of B2B buyers use
AI tools to research vendors before anything else.

Most companies have no idea what it's saying about them.

The reality is: They're visible. AI knows
who they are.

It just doesn't
recommend them.

When every company in the category sounds the same: trusted, integrated, future-focused, revenue-enabling, AI defaults to the biggest name. Not
the best fit.

"Being in the data and being recommended are two different things."
- Sara

The Plaintext approach

Most positioning work produces something that looks right on a slide and disappears the moment a buyer asks AI to summarize it. The language is polished but generic. The story is consistent internally but invisible externally. And the message that took months to develop gets compressed into
"one of several similar options."

This fix is more specificity.

A clear role
A precise articulation of who you
serve and where you fit in the
market. Specific enough no
competitor can claim it.

Distinctive language
Messaging that avoids the
generic defaults of your category
and communicates a specific
approach in your own words.

Consistent narrative
A story reinforced across every
surface, especially the channels
trusted most by the LLMs
your buyers use.

The companies that get chosen have all three. Most have one. That's what I build.

The work

AI brand audit

Live test of how ChatGPT, Perplexity, and Claude describe, position, and recommend you

A clear readout of where you stand, who's winning, and what's driving the gap

One week

Positioning work focused

For organizations that know where the gaps are and want to close them fast

A sharp positioning statement, message architecture, and clear application guidance

Two weeks

Positioning work full

For companies ready for more of an overhaul

Everything in the focused engagement, plus web messaging, sales narrative, and an editorial framework

Four to size weeks

About

I have a simple theory: the most exciting thing a company can do right now is say something specific.


Not "winning with AI is not about world-class technology or strategy alone — but deploying it effectively at scale." Something that actually means something. Something a competitor couldn't say. Something a buyer reads and thinks: that's exactly my problem.


I've spent nearly 20 years in the most jargon-rich B2B industries that exist: legal, professional services, life sciences, higher education. I know what it looks like when smart people work hard to say nothing. I also know what it looks like when positioning actually works. The difference is almost always specificity.


I've led work that won awards for positioning, innovation, and creative excellence in B2B. I chaired the ANA's B2B CX committee, judged B2 Awards and spoke at the first-ever Marketing AI Conference. I've earned the right to have an opinion on this. :)


Now AI has made specificity impossible to ignore, because vague positioning loses buyers by losing the algorithm that introduces you to them.

That's what Plaintext fixes. This is just where B2B is going.

Sara Hocking is the founder of Plaintext. She lives in Madison, Wisconsin.


Ready to see if AI recommends you?

Contact me

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Madison, Wisc.